Facebook to enroll “Click-to-WhatsApp” messaging button
Facebook is moving out a fresh feature on its program, that will let advertisers contact up with over one billion WhatsApp users. Facebook has launched a fresh Click-to-WhatsApp messaging button for pushing out ads to WhatsApp so that people can call or message via Whatsapp instantly.
The feature is reported to be moving out in North and South America, Africa, Australia and most of Asia. Whereas the European countries are missing from the list, as mentioned in the report.
“Many people already use WhatsApp to talk to small businesses. It’s an easy, fast and convenient way in which to stay in touch,” said Pancham Gajjar, product marketing, Facebook, in a statement. “by adding a click-to-WhatsApp button to Facebook ads, businesses can now able to make it even easier for people to learn about their products, create a scheduled appointment or use their service,” Pancham Gajjar, was quoted saying.
Facebook said that over the million Pages presently include WhatsApp numbers in their post. To help make the new feature work, reported Adweek, businesses that contain WhatsApp numbers can add ‘send message’ button with the WhatsApp logo with their Facebook ads and the ones ads is only going to be sent to users who’ve WhatsApp installed on the smartphones.
People must add business WhatsApp numbers to their connections to get started on a conversation. After they undertake it, the messaging app starts with a default concept expressing interest, that can be edited by users after being directed. The feature is comparable to the click-to-Messenger button that Facebook introduced in its ads in November last year. However, apart from advertisers, it continues to be unclear whether Facebook projects to unveiling the Click-to-WhatsApp feature for the standard consumers as well.
In the mean time, WhatsApp is also focusing on new features including tap to unblock, private reply features. The Private Replies feature will let users reply privately to a person within a group. With this feature, you will need not leave the group to reply someone. The unblock feature enables you to chat with blocked contacts simply unblocking them using the new action: touch and hold the cell to unblock and send a message.